Job Title:  Associate Product Manager

Req ID:  43971
Job Category:  Marketing/Communications

Richmond, CA, CA, US, 94804


At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.

Position Summary

The primary focus for the Associate Product Manager position is to achieve or exceed revenue and profitability objectives for the assigned product or category. The position is a mixture of downstream and upstream marketing with balanced focus on new product development and initiatives centered on marketing & sales strategies and execution. The position works closely with their direct manager, success in this role will be achieved through effective implementation in the following areas:


Marketing Strategy Development, Execution & Program Management

  • Work closely with the commercial team and direct manager to increase product penetration/win rate through the development of tools and programs that provide a seamless approach to selling value.
  • With the support of direct manager, collaboratively identify issues, opportunities and associated strategies within assigned procedural / product areas through frequent conversations and interactions with Customers, sales leadership and account managers.
  • With support, drive, develop and deliver content used in sales meetings & training, national & regional conferences, events and webinars.
  • Communicate with field representatives to assure awareness of product changes, pricing changes, new sales tools, corrective measures, etc.     

Product or Category Leadership & Team Building

  • With the assistance of direct manager, create and support short and long-term product/ procedural space planning process within assigned areas to achieve corporate goals.
  • Establish the ability to win mind share with internal cross functional team members through a collaborative approach to identifying solutions based on data, building excitement and consensus specific to assigned product/procedural area to drive projects forward

Duties - cont'd

Procedural & Product Planning

  • With guidance and support from direct manager, collaborate with NA sales and marketing leadership on the development/execution of Plans of Action (POAs) and new product launches including:
    • forecasting and financial planning/business case development
    • market potential/opportunity and target share by product line
    • needs based Customer segmentation
    • value proposition creation
    • competitive analysis
    • reimbursement & GPO / IDN trends
    • understanding of market pricing by product line
    • key issues and trends
    • strategies to support sales execution
    • product life cycle planning
    • product training
  • Identify Key Opinion Leaders (KOLs) and Key Accounts (KAs) in the medical community –often related to product areas of focus.
  • Gain a general understanding of the competitive product marketplace.
  • Keep informed on current market trends and sales analysis to sharpen ability to plan, review, adjust and approve product/procedural plans, including the identification of future product development opportunities.
  • Working closely with direct manager, understand approach to pricing strategy stewardship within assigned product categories.

Market Research & New Product Development

  • Provide leadership in all phases of the Stage Gate process making sure to leverage direct manager.
  • Provide commercial and clinical Voice of Customer supporting recommendations for NPD based on qualitative and quantitative research.
  • With guidance from direct manager, support cross-functional new product development teams with market objectives when completing documentation (i.e. PRD, IOS, Labeling, etc.), feasibility testing, and risk analysis for new products and line extensions.
  • Using Clinical support and direct manager as mentors, participate in product testing with Customers to determine if product meets market needs.
  • Participate in planning and preparation for new product launches including forecasting, sales collateral, equipment evaluation requirements, pricing guidelines, and product training.
  • Review industry publications and practices to ensure products meet Customer needs and industry guidelines.

Education Degree

  • Bachelor's Degree

Required Experience

  1. BA or BS degree in Marketing, Communications, Technical or a related field
  2. 3+ years of relevant business experience
  3. 1-2+ years of experience in Marketing (medical product marketing experience preferred)
  4. #LI-KS1  #LI-Onsite


Excellent verbal, written and interpersonal skills

Exhibit a strong sense of urgency for executing strategic plans and achieving product revenue goals

Fluent in Microsoft Office Applications


  • Decision Making
  • Business Acumen
  • Teamwork
  • Initiative
  • Customer Focus
  • Building Partnerships
  • Planning and Organizing
  • Driving for Results
  • Creating an inclusive environment

 Pay range for this opportunity is $78,500.00 - $109,987.50. This position is eligible for [BONUS PARTICIPATION] OR a [INSERT COMMISSION RATE RANGE, IF APPLICABLE] commission.


Minimum pay rates offered will comply with county/city minimums, if higher than range listed.  Pay rates are based on a number of factors, including but not limited to local labor market costs, years of relevant experience, education, professional certifications, foreign language fluency, etc.


Employees (and their families) may enroll in our company-sponsored medical, dental, vision, flexible spending, health savings account, voluntary benefits, supplemental life/AD&D plans and the company’s 401k plan. Employees are covered by an employee assistance program (also available to household members) and long-term disability. Full-Time Employees are also eligible for short-term disability.  Full-time Employees will also receive Paid Time Off (PTO) based on years of service and paid Holidays. Part-time employees working 20 or more hours receive a pro-ration of the full-time PTO allocation and paid Holidays based on their standard hourly work week. Full-Time employees are eligible for four weeks of paid parental leave. Part-time employees also receive paid parental leave, pro-rated based on their standard hourly work week.


STERIS is a leading global provider of products and services that support patient care with an emphasis on infection prevention.  WE HELP OUR CUSTOMERS CREATE A HEALTHIER AND SAFER WORLD by providing innovative healthcare, life sciences and dental products and services. STERIS is a $5 billion, publicly traded (NYSE: STE) company with approximately 17,000 associates and Customers in more than 100 countries.


If you need assistance completing the application process, please call 1 (440) 392.7047. This contact information is for accommodation inquiries only and cannot be used to check application status.


STERIS is an Equal Opportunity Employer.  We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law.  We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.


The full affirmative action program, absent the data metrics required by § 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location’s HR Office during normal business hours.

Req ID:  43971
Job Category:  Marketing/Communications

Richmond, CA, CA, US, 94804

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland

Job Segment: Product Development, PLM, Marketing Manager, Marketing Communications, Communications, Research, Management, Marketing