Head of Marketing

HOW YOU WILL MAKE A DIFFERENCE

About you:

Do you want to spend your working time making a difference in the world around you? Are you motivated by impactful work? Do you have a passion for bringing innovative infection prevention products and solutions to the Healthcare industry?  If so, then a career with STERIS heading up our Marketing Department could be a great fit for you!

About Us:

At STERIS we are a leading global provider of products and services that support patient care with an emphasis on infection prevention. Our mission is to help our customers create a healthier and safer world. Working at STERIS, you GROW, LEARN and MAKE A DIFFERENCE.

The Head of Marketing will work closely with the EMEA Marketing Director, Healthcare to ensure close alignment to each Business Unit Strategy whilst ensuring local implementation delivers to UK market needs through successful management and alignment with each of the UK Business Unit Marketing Managers and Sales Leadership.

WHAT YOU WILL DO

• Develop and implement strategies to ensure growth in all business units whilst ensuring retention in mature/developed market positions developing Business Plans, supported by downstream marketing initiatives in collaboration with Sales and Commercial Teams for each Business unit.

• Monitor marketing budgets by comparing and analysing actual results with plans and forecasts, delivering results within the agreed annual budget.

• Complete monthly activity reports/Scorecards detailing strategies and outcomes/counter measures ensuring all BU’s objectives remain on track and deliver against agreed business plans.

• Prepare marketing reports by collecting, analysing and summarizing sales data, market trends, forecasts and account analysis, new product information, product positioning.

• Work closely with the Commercial Director to support development of pricing policies and reimbursement strategies ensuring market       feedback on pricing is current as part of the feedback process.

• Conduct ongoing research on competitive products by identifying and evaluating product characteristics, market share, pricing and advertising, maintaining research databases, ensuring feedback to the EMEA Marketing Director for future product/pricing development

• Manage launches of new products in UK and Ireland through direct and indirect sales channels

Duties cont.

• Develop and maintain KOL strategy to support with Advisory boards/Education requirements/Event Support and Brand 
• Management of the UK Marketing team across all Business Units and supporting marketing functions including MarComs. Responsibility for organisation of trade show, conference, clinical events, etc – working alongside Commercial Director to both agree schedule of attendance and monitor effectiveness of each event, across a defined set of KPIs.
• Deliver and shape the STERIS Healthcare branding strategy in conjunction with the EMEA Marketing Director to ensure Brand clarity in the UK market and the sub-brands
• Support integration efforts in the UK to ensure consistency across tools and resources and protect the Brand equities

Education Degree

Required Experience

A degree in a Marketing related field 

Industry experience preferred

Preferred Experience

Skills