Job Title:  Senior Product Marketing Manager

Position Summary

Join a highly collaborative Product Management team within the Infection Prevention Technology business at STERIS. As a Senior Product Manager, you will be responsible for leading the upstream marketing for a product line of Endoscope reprocessing equipment and related consumables. 

You will create a diverse global marketing strategy and lead product lifecycle management (product concept through post-commercialization) activities and define product roadmaps to drive product line growth across various country markets throughout the globe.  You will collaborate with various global stakeholders, including country-specific commercial and sales managers, marketing communications, regulatory, quality and manufacturing to ensure that market needs are met, developed and executed to ensure profitable growth within designated product portfolios. 

*This person can be located at the STERIS office in Plymouth, MN, Eden Prairie, MN or Mentor, OH.

**The position is eligible for a hybrid work schedule. 

Duties

•    Creates global marketing strategies for the designated product line consistent with the business unit strategies and objectives and in support of achieving established revenue, margin, and market share goals
 •    Collaborate with sales and marketing leadership on the development/execution of action plans and new product launches including forecasting and financial planning/business case development; market potential/opportunity and target share; value proposition creation; competitive analysis and market trends; market pricing; product life cycle planning; product training.
•    Develops detailed strategic road map for the development of product/business in alignment with strategic plan.
•    Creates the marketing plan and assesses strength and sustainability of the strategic choices for designated product line 
•    Recommends initiatives that leverage unique Customer and needs and establishes unique competitive advantage.
•    Utilizes competitive intelligence to anticipate competitive moves and determine when to deploy STERIS strategies and contingencies that outmaneuver the competition and negate their potential advantages.
•    Analyzes global pricing positioning for designated product lines and makes recommendations based on key market assessments
•    Utilizes detailed analysis techniques regarding market trends, segment sizes, growth opportunities, competitive landscape, feasibility, profitability, product/ positioning, Voice of the Customer, Customer insights, market environment, and other critical areas.
•    Collects data and evidence to develop strategies that strengthen value propositions.
•    Gathers insights across markets to determine similarities, develop archetypes 
•    Supports and communicates cross-functionally to gather critical information and/or navigate challenges, including Customers, R&D, sales, quality, regulatory, finance, operations, etc. 
•    Leads the creation and development of product position
•    Develops and establishes sustaining positioning  for products/brands 
•    Recommends and develops tactical initiatives that leverage unique  Customer segments and needs to establish a competitive advantage 
•    Prioritizes new product and lifecycle enhancements/management across products and markets that maximizes the value of the portfolio
•    Globally Assesses and prioritizes value drivers that result in favorable competitive access for product lines
•    Identifies market conditions and uses that 
•   Delivers product to market through strategic marketing, communications, promotions, training, and other effective methods in support of achieving the value proposition and future brand/product growth and sustainability
•    Collaborates with marketing communications team for effective product collateral and promotional materials. 
•    Collaborates with training specialists to develop training for sales and pertinent sales support staff. Delivers sales training and/or Customer presentations. 

Required Experience

•    BA or BS degree in Marketing, Communications or a related field
•    MBA strongly preferred 
•    10 years of relevant business experience
•    7 years of experience in Product Management /Marketing (medical device product marketing experience preferred)
•    Demonstrated effective strategy implementation, planning, analytical, organizational, leadership, employee development, and project management skills.
•    2 years of International business and marketing experience preferred

What STERIS Offers
The opportunity to join a company that will invest in you for the long-term. STERIS couldn’t be where it is today without our incredible people. That’s why we share in our success together by rewarding you for your hard work. Hiring people who are in it for the long run with STERIS is our ultimate goal. We do this by providing competitive salaries, healthcare benefits, tuition assistance, paid-time off, holidays, matching 401(k), annual merit, and incentive plans.  Join us and help write our next chapter.

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