Senior Product Marketing Manager

Position Summary

The Senior Product Manager will create diverse global marketing strategies and lead product lifecycle management (product concept through post-commercialization) activities, and define product roadmaps to drive product line growth throughout theworld focusing on the Applied Sterlization Technology business.  You will collaborate with various global stakeholders, including marketing communications, sales, operations, technical teams, quality, and regulatory to ensure that market needs are met, developed, and executed to ensure profitable growth within designated product portfolios. 

*This position is located in Mentor, Ohio with the opportunity for a hybrid work schedule.

What You'll Do as a Sr. Product Manager

• Creates global marketing strategies for the designated product line consistent with the business segment strategies and objectives and in support of achieving established revenue, margin, and market share goals.
• Collaborates with sales and marketing leadership on the development/execution of action plans, new product development, and continuous improvement of existing products, including forecasting and financial planning/business case development; market potential/opportunity and target share; value proposition creation; competitive analysis and market trends; market pricing; product life cycle planning; product training.
• Develops detailed strategic road map for the development of product/business in alignment with strategic plan.
• Creates the marketing plan and assesses strength and sustainability of the strategic choices for designated product line.
• Recommends initiatives that leverage unique Customer needs and establishes unique competitive advantage.
• Utilizes competitive intelligence to anticipate competitive moves and determine when to deploy STERIS strategies and contingencies that outmaneuver the competition and negate their potential advantages.
• Collaborates with sales to analyze global pricing positioning for designated product lines and makes recommendations based on key market assessments
• Creates product, brand, and business strategies for designated product line
• Provide strong leadership in all phases of new product development (NPD) process including VOC supporting recommendations for NPD based on data and research.
• As applicable, actively participates in product testing with Customers to determine if product meets market needs.
• Drives planning for new launches and improvements including forecasting, sales collateral, product/service evaluation requirements, pricing guidelines, and training.
• Utilizes detailed analysis techniques regarding market trends, segment sizes, growth opportunities, competitive landscape, feasibility, profitability, product positioning, Voice of the Customer, market environment, and other critical areas.
• Utilizes data and evidence to develop strategies that strengthen value propositions.
• Gathers insights across markets to determine similarities, develop archetypes.
• Supports and communicates cross-functionally to gather critical information and/or navigate challenges, including Customers, sales, operations, technical professionals, quality, regulatory, finance, etc.
• Uses methodologies for complex research and analysis.
• Develops and implements strategies to increase product penetration, including tools, resources, and programs that enhance and enable a seamless sales approach.
• Proactively identify issues, opportunities and associated strategies in support of assigned products and based on information from and interactions with Customers and sales.
• Develops and establishes sustaining positioning for products/brands.
• Recommends and develops tactical initiatives that leverage unique Customer segments and needs to establish a competitive advantage.
• Prioritizes new product and lifecycle enhancements/management across products and markets that maximizes the value of the portfolio.
• Delivers product to market through strategic marketing, communications, promotions, training, and other effective methods in support of achieving the value proposition and future brand/product growth and sustainability.  
• Drives strong two-way relationships with sales management that result in aligned marketing and sales planning and strategies.
• Collaborates with marketing communications team for effective product collateral and promotional materials. 

The Experience, Skills and Abilities Needed

Required:

• Bachelor of Arts or Bachelor of Science degree in Marketing, Communications or a related field
• 10 years of relevant business experience
• 7 years of experience in Product Management /Marketing
• 2 years of international business and marketing experience required 

Preferred:

• Healthcare service product marketing experience
• Medical device product marketing experience
• Experience leading and/or mentoring junior Product Managers
• MBA 

Other:

• Excellent verbal, written and interpersonal skills.
• Demonstrated effective strategy implementation, planning, analytical, organizational, leadership, employee development, and project management skills.
• Fluent in Microsoft Office Applications.
• Demonstrated ability to effectively manage multiple tasks in a deadline driven environment.
• Demonstrated business acumen, including financial, market, and industry trends, and market analytics.
• Proven initiative and success working independently. 

What STERIS Offers

We value our employees and are committed to providing a comprehensive benefits package that supports your health, well-being and financial future.

Here is a brief overview of what we offer: 

Market Competitive Pay
Extensive Paid Time Off and (9) added Holidays
Excellent Healthcare, Dental and Vision Benefits
Long/Short Term Disability Coverage
401(k) with a company match
Maternity and Paternity Leave
Additional add-on benefits/discounts for programs such as Pet Insurance
Tuition Reimbursement and continued education programs
Excellent opportunities for advancement in a stable long-term career

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