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Title:  Product Manager

Req ID:  11449
Category:  Marketing/Communications
City:  Mentor
State:  OH
Postal Code:  44060
Description: 

At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.

Position Summary

The primary focus for the Product Manager position is to achieve or exceed revenue and profitability objectives for the assigned product or category.   The position is a mixture of downstream and upstream marketing with balanced focus on new product development and initiatives centered on marketing & sales strategies and execution. 

Duties

Marketing Strategy Development, Execution & Program Management

  • Work closely with the commercial team to increase product penetration & utilization through the development of tools and programs that provide a seamless approach to selling value.
  • Collaboratively identify issues, opportunities and associated strategies within assigned procedural areas through frequent conversations and interactions with Customers, sales leadership and account managers.
  • Drive content and participate in sales meetings, national & regional conferences and events.
  • Communicate with field representatives to assure awareness of product changes, pricing changes, new sales tools, corrective measures, etc.     

Leadership & Team Building

  • Create and drive short and long-term product /procedural planning process within assigned product/procedural areas to achieve corporate goals
  • Win mind share with internal cross functional team members through a collaborative approach to identifying solutions based on data, building excitement and consensus specific to assigned product/procedural area to drive projects forward

Procedural & Product Planning

  • Collaborate with NA sales and marketing leadership on the development/execution of Plans of Action (POAs) and new product launches including:
    • forecasting and financial planning/business case development
    • market potential/opportunity and target share by product line
    • needs based Customer segmentation
    • value proposition creation
    • competitive analysis
    • reimbursement & GPO / IDN trends
    • understanding of market pricing by product line
    • key issues and trends
    • strategies to support sales execution
    • product life cycle planning
    • product training
  • Identify, establish and maintain productive relationships with Key Opinion Leaders (KOLs) and Key Accounts (KAs) in the medical community –often related to product areas of focus
  • Demonstrate a robust understanding of the competitive product marketplace
  • Keep informed and proactively act on current market trends and sales analysis to sharpen ability to plan, review, adjust and approve product/procedural plans, including the identification of future product development opportunities
  • Provide pricing strategy stewardship within assigned product categories

Market Research & New Product Development

  • Provide strong leadership in all phases of the Stage Gate process
  • Provide strong commercial and clinical Voice of Customer supporting recommendations for NPD based on qualitative and quantitative research.
  • Support cross-functional new product development teams with market objectives when completing documentation (PRD, IOS, Labeling, etc.), feasibility testing, and risk analysis for new products and line extensions
  • Actively participate in product testing with Customers to determine if product meets market needs
  • Drive planning for new product launches including forecasting, sales collateral, equipment evaluation requirements, pricing guidelines, and product training.
  • Review industry publications and practices to ensure products meet Customer needs and industry guidelines

Education Degree

  • Bachelor's Degree in Marketing or Communication

Required Experience

  • BA or BS degree in Marketing, Communications or a related field required; MBA preferred.
  • 5-7+ years of relevant B2B business experience; 5+ years of experience in Marketing (medical device product marketing experience preferred).
  • Pragmatic Marketing Certification or Agile Marketing knowledge preferred.
  • International marketing/business exposure helpful.

Specific skills and/or business competencies:

  • Exhibit a strong sense of urgency for executing strategic plans and achieving product revenue goals
  • Excellent verbal, written and interpersonal skills
  • Fluent in Microsoft Office Applications

Competencies:

  • Decision Making
  • Business Acumen
  • Teamwork
  • Initiative
  • Customer Focus
  • Building Partnerships
  • Planning and Organizing
  • Driving for Results
  • Creating an inclusive environment

 

STERIS is a $2B+, publicly traded (NYSE: STE) organization with approximately 12,000 associates worldwide and operates in more than 100 countries.

If you need assistance completing the application process, please call 1 (440) 392.7047. This contact information is for accommodation inquiries only and cannot be used to check application status.

STERIS is an Equal Opportunity Employer.  We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law.  We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.

Req ID:  11449
Category:  Marketing/Communications
City:  Mentor
State:  OH
Postal Code:  44060


Nearest Major Market: Cleveland
Nearest Secondary Market: Akron

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