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Job Title:  Online Marketing Manager

Req ID:  21494
Job Category:  Marketing/Communications
Country/Region:  US
State:  OH
City:  Mentor
Zip:  44060
Description: 

At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.

 

Position Summary:

As the Online Marketing Manager, you will be responsible for the regular engagement of Customers through online channels, with a focus on conversion-driven marketing including, but not limited to, Search Engine Optimization (SEO), Search Engine Marketing (SEM) email marketing and social media marketing. This role sets the strategy and plan for marketing initiatives online, ensuring targeted acquisition, engagement and conversion of Customers, and regular improvement of key performance metrics. You will work closely with website designers and developers, along with other online marketers and downstream marketing roles within the Healthcare organization to ensure effective development and implementation of initiatives and the delivery of an exceptional online Customer experience.

What You Will Do:

Online Marketing - 45%

  • Own the online marketing strategy, planning and execution of business objectives in support of the Healthcare business strategy
  • Manage site content, including category pages, product detail pages, marketing spots and long-form articles
  • Manage the strategy, execution, vendor relationships and budget for the search engine marketing program, including both organic search and paid search acquisition channels 
  • Regularly report metrics and recommendations to business partners and product marketing teams

Online Optimization and User Experience - 25% 

  • Champion the online Customer experience – responsible for data collection and analysis from quantitative and qualitative inputs, using data inputs to prioritize optimization recommendations to influence user experience and conversion metrics
  • Manage the strategy and execution of all conversion optimization projects utilizing voice of Customer feedback, behavioral data and best practices to scope elements of optimization tests, determines appropriate testing methodology, managing the design and development of variable creatives, obtaining stakeholder signoff and reporting on testing outcomes 
  • Benchmark performance metrics and manage dashboards using multiple analytics platforms and inputs to monitor and report on User Behavior, Customer Experience and related key performance indicators such as goal conversions

Email Marketing and Social Media Strategy and Execution – 20%

  • Responsible for end-to-end email campaign and social campaign program management (including strategy, creative, deployment and tracking)
  • Utilize segmentation and list management to ensure email messaging is delivered to the appropriate audience, maximizing relevancy and value 
  • Establish best practices for email marketing and social marketing through effective A/B testing, metrics analysis, design and content testing, etc.
  • Track performance of email and social campaigns and make recommendations for future improvements

Continuous Improvement – 10%

  • Support the continuous improvement initiatives within the function, including standard work and the root-cause-countermeasure process in support of key performance indicators (KPIs) 
  • Work within the department’s Lean tracking tools and provides data as needed for monthly documentation of performance against agreed-upon KPIs
  • Participate in Kaizen events when appropriate and supports the action plans that result from those events 
     
What You Need to be Successful:
  • Bachelor’s Degree in Marketing, Advertising, Communications (or related field) and 5+ years of related experience
  • 3+ years of experience in an online marketing role
  • 3+ years of SEO experience
  • Proficient understanding of Google Ads including campaign development, implementation and analysis, Google Analytics, Google Webmaster Tools, Display Advertising
  • Experience with Sitecore CMS a plus
  • 5+ years of experience in email marketing campaign strategy development, measurement and execution
  • Proficient in various email marketing systems 
  • Experience in triggered lead nurturing, educational and event-based email campaigns
  • Experience in managing vendor relationships
  • Experience in copywriting, positioning, targeting, email list management, data segmentation, and CRM familiarity 
  • Traditional marketing experience beneficial
  • Familiar with roles, responsibilities and call points within the hospital setting a plus

#LI-KW1

 

STERIS is an Equal Opportunity Employer.  We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law.  We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.


Nearest Major Market: Cleveland
Nearest Secondary Market: Akron

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