Job Title: Online Marketing Manager

Req ID: 36393

Job Category: Customer Operations/Customer Support

Mentor, OH, US, 44060

Description:

At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.

The Role

The Online Marketing Manager is responsible for the regular engagement of Customers through online channels, with a focus on conversion-driven marketing including, but not limited to Search Engine Optimization (SEO), Search Engine Marketing (SEM) email marketing and social media marketing.

This role sets the strategy and plan for marketing initiatives online, ensuring targeted acquisition, engagement and conversion of Customers, and regular improvement of key performance metrics.

The Online Marketing Manager works closely with website designers and developers, along with other online marketers and downstream marketing roles within the Healthcare organization to ensure effective development and implementation of initiatives and the delivery of an exceptional online Customer experience.

This is a hybrid position after training. The team meets on-site at our office in Mentor every Monday, and the 2nd day in the office is flexible per the individual.

What You Will Do

Online Marketing - 45%

• Owns the online marketing strategy, planning and execution of business objectives in support of the Healthcare business strategy

• Works with stakeholders to develop online marketing strategies and campaigns for downstream marketing initiatives

• Manages site content , including category pages, product detail pages, marketing spots and long-form articles.

• Manages the strategy, execution, vendor relationships and budget for the search engine marketing program; including both Organic Search and Paid Search acquisition channels

• Develops and implements SEM strategies to support marketing plans and campaigns

• Establishes benchmark metrics and performance targets for organic search and paid search and routinely documents best practices

• Tracks return on investment from marketing initiatives through the organic search and paid search acquisition channels and makes recommendations for future improvements

• Regularly reports metrics and recommendations to business partners and product marketing teams

What You Will Do - cont'd

Online Optimization and User Experience - 25%

• Champions the online Customer experience – responsible for data collection and analysis from quantitative and qualitative inputs, using data inputs to prioritize optimization recommendations to influence user experience and conversion metrics

• Manages the strategy and execution of all conversion optimization projects utilizing voice of Customer feedback, behavioral data and best practices to scope elements of optimization tests, determines appropriate testing methodology, managing the design and development of variable creatives, obtaining stakeholder signoff and reporting on testing outcomes

• Benchmarks performance metrics and manages dashboards using multiple analytics platforms and inputs to monitor and report on User Behavior, Customer

What You Will Do - cont'd

Email Marketing and Social Media Strategy and Execution – 20%

• Responsible for end-to-end email campaign and social campaign program management (including strategy, creative, deployment and tracking)

• Utilizes segmentation and list management to ensure email messaging is delivered to the appropriate audience, maximizing relevancy and value

• Establishes best practices for email marketing and social marketing through effective A/B testing, metrics analysis, design and content testing, etc.

• Establishes benchmark metrics and goals for each channel

• Tracks performance of the email and social programs and makes recommendations for future improvements

• Regularly improves the level of engagement and l metrics

What You Will Do - cont'd

Continuous Improvement – 10%

• Supports the continuous improvement initiatives within the function, including standard work and the root-cause-countermeasure process in support of key performance indicators (KPIs)

• Works within the department’s Lean tracking tools and provides data as needed for monthly documentation of performance against agreed-upon KPIs

• Participates in Kaizen events when appropriate and supports the action plans that result from those events

Additional Responsibilities

• Brings new knowledge and best practices to the business, maintains professional and technical knowledge, participates in educational opportunities, stays up-to-date on new technologies that can enhance the performance of online channels for the company

What You Need To Be Successful

Bachelor’s Degree in Marketing, Advertising, Communications or related field
3+ years of experience in a global online marketing role
3-5 years of SEO experience
5+ years of experience in email marketing campaign strategy development, measurement and execution
Proficient understanding of Google AdWords including campaign development, implementation and analysis, Google Analytics, Google Webmaster Tools, Display Advertising.
Advanced computer skills, including proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) and Internet savvy
Proficient in various email marketing systems
Experience in triggered lead nurturing, educational and event-based email campaigns
Experience in managing vendor relationships
Experience in copywriting, positioning, targeting, email list management, data segmentation, and CRM familiarity

What Will Help You

Experience with Sitecore CMS a plus
Familiar with roles, responsibilities and call points within the hospital setting a plus

What STERIS Offers

The opportunity to join a company that will invest in you for the long-term. STERIS couldn’t be where it is today without our incredible people. That’s why we share in our success together by rewarding you for your hard work. Hiring people who are in it for the long run with STERIS is our ultimate goal. We do this by providing competitive salaries, healthcare benefits, tuition assistance, paid-time off, holidays, matching 401(k), annual merit, and incentive plans. Join us and help write our next chapter. #LI-EK1

STERIS is a leading provider of products and services that meet the needs of growth areas within Healthcare: procedures, devices, vaccines and biologics. We exist to fulfill our MISSION TO HELP OUR CUSTOMERS CREATE A HEALTHIER AND SAFER WORLD. STERIS is a $3B, publicly traded (NYSE: STE) company with approximately 16,000 associates and Customers in more than 100 countries.

If you need assistance completing the application process, please call 1 (440) 392.7047. This contact information is for accommodation inquiries only and cannot be used to check application status.

STERIS is an Equal Opportunity Employer. We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law. We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.

The full affirmative action program, absent the data metrics required by § 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location’s HR Office during normal business hours.