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Job Title:  Marketing Specialist

Req ID:  26982
Job Category:  Marketing/Communications

Mentor, OH, US, 44060

Description: 

At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.

The Role

Bring your experience to STERIS as the Marketing Specialist. This role, under the direction of the Manager Lead Demand Generation is responsible for developing, executing and reporting out on marketing communications campaigns that drive real-world business results across multiple markets & business units. The Marketing Specialist orchestrates clear, credible, compelling communications and marketing tactics for product launches, major events and ongoing campaigns that support strategic business initiatives. In addition, the Marketing Specialist shares responsibility for driving continuous improvement within the Communications function, as well as building and enhancing the STERIS brand.

What You Will Do

Digital Management

  • Generate leads and manage lead generation tools
  • Provide support for E-Mail marketing efforts including database development and maintenance, template creation, campaign execution, nurturing activities and tracking metrics.
  • Manage Google Ads account across business lines.
  • Maintain messaging and branding consistency across online platforms.
  • Analyze and report results of website and marketing campaigns to facilitate continuous improvement.
  • Provide creative input and recommendations for webpage development.
  • Create engaging, valuable, lead-focused social media posts.
  • Oversight for social media interactions within the business unit.

Vendor Relationship Management 

  • Help manage key supplier and agency relationships.

Education Degree

  • Bachelor's Degree in Marketing or Business

What You Will Need To be Successful

Minimum of 1-3 years diverse B2B or B2C digital marketing and communications experience 

  • Demonstrated experience working in e-mail marketing tools
  • Ability to work collaboratively with IT, web developers, and creative to develop, execute, and track integrated marketing campaigns.
  • Strong Excel skills and ability to create data visualization, dashboards, etc.
  • A thorough understanding of digital/social media marketing, digital production, web metrics, digital analytics, and the ability to analyze data.
  • Market and competitive research experience (Survey Monkey, Qualtrics, etc.)
  • A deep interest in generating leads, traffic and sales
  • A business sense for managing and creating valuable social media posts that drive leads (LinkedIn) 

#LI-KK1

What You Will Need To Be Successful Cont'd

  • Ability to analyze results of marketing campaigns, trade shows and public relations efforts and make business recommendations.
  • Experience working with Lead Generation Tools (Sugar Market and Sugar CRM preferred, Hubspot, Sales Force, Marketing Cloud etc.)
  • Project management skills
  • Experience and a passion for Google Analytics, GA4, Google Tag Manager, Google Ads, Google Data Studio, Google Search Console
  • Knowledge of SEO tactics to maintain/increase SERP on Google Search for all businesses
  • Evaluate sales and marketing data and insights and sending weekly reports to staff highlighting them
  • Research on new technologies or tactics that will put our marketing efforts ahead of competitors
  • Coordination and entry of data

What We Offer You

The opportunity to join a company that will invest in you for the long-term. STERIS couldn’t be where it is today without our incredible people. That’s why we share in our success together by rewarding you for your hard work. Hiring people who are in it for the long run with STERIS is our ultimate goal. We do this by providing competitive salaries, healthcare benefits, tuition assistance, paid-time off, holidays, matching 401(k), annual merit, and incentive plans. Join us and help write our next chapter.

 

STERIS is a leading provider of products and services that meet the needs of growth areas within Healthcare: procedures, devices, vaccines and biologics.  We exist to fulfill our MISSION TO HELP OUR CUSTOMERS CREATE A HEALTHIER AND SAFER WORLD. STERIS is a $3B, publicly traded (NYSE: STE) company with approximately 16,000 associates and Customers in more than 100 countries.

If you need assistance completing the application process, please call 1 (440) 392.7047. This contact information is for accommodation inquiries only and cannot be used to check application status.

STERIS is an Equal Opportunity Employer.  We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law.  We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.

The full affirmative action program, absent the data metrics required by § 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location’s HR Office during normal business hours.

Req ID:  26982
Job Category:  Marketing/Communications

Mentor, OH, US, 44060


Nearest Major Market: Cleveland
Nearest Secondary Market: Akron

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