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Title:  Marketing Manager, IPT

Req ID:  13009
Category:  Marketing/Communications
City:  Mentor
State:  OH
Postal Code:  44060
Description: 

At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.

Position Summary

The Marketing Manager is responsible for taking brand ownership and providing the vision, mission, goals and strategies for specific brands/products. They are current and future-focused on specific markets and trends to identify and develop strategy to meet financial objectives.  A successful Marketing Manager will capture voice of Customer, define brands/product  positioning, manage marketing campaigns and strategies, analyze competitive climate, and provide support to Sales in successfully selling the brands/products.

Duties

  • Translate brand strategies into go-to-market strategies, marketing plans, positioning, competitive strategies, etc…
  • Researches and analyze market trends, demographics, pricing, competitor products/strategy, and other relevant information to form marketing strategies
  • Work in parttnership with Product Management to gather and analyze voice of Customer in order to drive new product development and marketing plans
  • Analyze how brands/products is positioned in the market and crystalize targeted Customer insights
  • Create proucts/Customer promotions in partnership with Marketing Communication Manager
  • Produce valuable and engaging content for our website that attracts and converts our target groups
  • Analyzes the effectiveness of marketing campaigns and makes changes accordingly
  • Attends trade shows
  • Oversee traditional and digitial marketing and advertising activities to ensure consistency with brand strategy
  • Support Sales Efforts

Required Experience

  • Bachelor’s degree in Business or Marketing, required. Masters degree (MBA) preferred.
  • 5 years of related brand and/or communications experience
  • Industry/sector experience (Healthcare) strongly preferred
  • Excellent analytical and critical thinking skills
  • Excellent written and oral communication skills
  • Excellent interpersonal skills involving individuals at different levels in an organization
  • Excellent personal computer skills including MS Excel, Access, Word, and Power Point along with research software
  • Ability to effefctively manage multiple, conflicting deadlines while delivering quality work on time
  • Demonstrated project management skills

Working Conditions

Domestic Travel Required

Travel up to 25%-50%

Typical Office Setting

 

STERIS plc is a $2B+, publicly traded (NYSE: STE) organization with more than 12,000 employees worldwide.

STERIS strives to be an Equal Opportunity Employer.  

Req ID:  13009
Category:  Marketing/Communications
City:  Mentor
State:  OH
Postal Code:  44060


Nearest Major Market: Cleveland
Nearest Secondary Market: Akron

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