Share this Job

Job Title:  Marketing Communications Manager

Req ID:  30489
Job Category:  Customer Operations/Customer Support

Mentor, OH, US, 44060


At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.

Position Summary

The Commercial Marketing Manager is responsible for supporting the commercial marketing positioning and enabling the commercial arm of the Americas Commercial Operations This role is key to  supporting commercial alignment and positioning among various Customer & account types – focusing on Ambulatory Surgery Centers (ASCs), sales models, and field-based organizations, considering the expansive commercial products, services, and representatives.  The Customer environment is the vantage point for this role, while considering business unit/product/service strategy and the goal of alignment into a cohesive commercial position.  The goal of the Commercial Marketing Manager is to help ensure a unified and clear STERIS perception in the marketplace, ultimately influencing Customer satisfaction and commercial effectiveness. 


Commercial Marketing Strategy (75%)

  • Supports a cross product line, cross business, integrated commercial marketing approach and positioning for the STERISAmericas Commercial Operations , including key commercial differentiators, messaging, and overall commercial marketing enablement (from strategy to tactics) to improve Customer satisfaction, operational efficiencies, and drive profitable impact
  • Helps to ensures clear alignment, understanding, deployment and implementation of the high-level positioning and key messaging among the commercial teams in theAmericas Commercial Operations , Measures success through KPI’s and VOC building while continuously helping to improve strategy year over year
  • Embeds the vantage point of the Customer and ensures this perspective is primary when STERIS presents our Americas Commercial Operations at the highest, most macro level down to each individual Customer interaction and situation
  • Proactivly maintains strong relationships with product management, R&D, and business unit marketing to understand strategic initiatives and ensure product/service commercial goals are aligned and smoothly integrated in the commercial marketing strategy
  • Proactivley develops, maintains an expert understanding of:
    • Americas Healthcare industry, businesses, commercial roles & responsibilities, organizational structure and people, products & services, call points across the STERIS Business Units
    • Customer types, roles & responsibilities, influences, motivators, vantage points
    • Customer account types including hospital networks, ASCs and GPO, etc.

Commercial Marketing Strategy - cont'd

  • Proactively senses, and identifies areas of value proposition friction in the Customer experience commercially and works with commercial leadership to develop and implement solutions to directly impact these opportunities building a unified brand and value proposition tailored to the Customer
  • Supports the voice of Customer (VOC) program to ensure regular feedback from numerous Customer segments to prioritize and evolve the commercial positioning
  • Understands and translates all inputs from VOC and competitive research to effectively direct the creative development of key assets and deliverables to educate and influence both internal audiences and Customers
  • Keeps a pulse on Customer and industry influencers, perspectives, trends, standards, regulations and matches STERIS offerings to bet support the Customer
  • Maintains a strong understanding of key competitor commercial positioning and marketing, specifically for the ASC segment

Plan Implementation

  • Creates necessary projects, programs and deliverables to enable the commercial team to position the STERIS Healthcare offering appropriately based on the audience, deliverable, and situation
  • In partnership with the Sales and Shared Services teams in storytelling, ensuring clear competitive advantage and differentiators, to ensure this message is clear in all Customer-facing interactions and deliverables
  • In partnership with respective business unit marketing and Shared Services teams to implement and ensure commercial positioning and messaging is updated and on-point in respective Customer-facing deliverables, collateral, and digital channels
  • In partnership with Sales Enablement and Sales Training to ensure the Healthcare commercial positioning and included in appropriate training deliverables and programs
  • Leads the project management of appropriate projects identified as opportunities to improve efficiencies or commercial effectiveness.  Balances and prioritize a funnel of projects throughout the fiscal year as well as delivers on managing marketing programs while always looking out to build more

Continuous Improvement

  • Leads the continuous improvement initiatives within the function including leadership standard work, key performance indicators and root cause counter measures, visual management, and standard work.
  • Assumes responsibility as Team Leader in Kaizen events and respective action plans.
  • Leverages process understanding and value based prioritization to initiate continuous improvement opportunities that maximize department efficiency and effectiveness for supported businesses.

Required Experience

  • Bachelor degree required;
  • 7+ years of progressive and varied sales, marketing, and/or public relations experience include:
    • Minimum of 3-5 years in commercial marketing positions
  • Thorough understanding and experience in the Healthcare industry, Customer types, roles, accounts, etc.
  • Demonstrated experience and success defining commercial positioning required
  • Demonstrated experience and understanding of marketing and commercial organizations and structure

Preferred Experience

  • Commercial mindset
  • Customer first perspective and frame of mind
  • Effective cross functionally and collaborating with leadership
  • Motivated to learn and stay in touch with the organizational culture and industry
  • Energized by Customer satisfaction and commercial success
  • Strong, articulate communicator
  • Strong organizational awareness and effectiveness
  • Sound understanding of marketing foundations to enable commercial success



STERIS is a leading provider of products and services that meet the needs of growth areas within Healthcare: procedures, devices, vaccines and biologics.  We exist to fulfill our MISSION TO HELP OUR CUSTOMERS CREATE A HEALTHIER AND SAFER WORLD. STERIS is a $3B, publicly traded (NYSE: STE) company with approximately 16,000 associates and Customers in more than 100 countries.

If you need assistance completing the application process, please call 1 (440) 392.7047. This contact information is for accommodation inquiries only and cannot be used to check application status.

STERIS is an Equal Opportunity Employer.  We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law.  We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.

The full affirmative action program, absent the data metrics required by § 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location’s HR Office during normal business hours.

Req ID:  30489
Job Category:  Customer Operations/Customer Support

Mentor, OH, US, 44060

Nearest Major Market: Cleveland
Nearest Secondary Market: Akron

Job Segment: Marketing Manager, Marketing Communications, PR, Communications, Marketing