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Title:  Associate Product Manager, Surgical Solutions

Req ID:  12923
Category:  Marketing/Communications
City:  Mentor
State:  OH
Postal Code:  44060
Description: 

At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.

Position Summary

The primary focus for the Associate Product Manager position is to achieve and preferably exceed North American revenue and profitability objectives for the assigned product or category. 

The position is a mixture of downstream and upstream marketing with balanced focus on (1) new product development and (2) initiatives centered on marketing & sales strategies and execution. 

Working closely with the direct manager, success in this role will be achieved through effective implementation in the following areas: 

  • Marketing Strategy Development, Execution & Program Management in support of the Business Unit Objectives.
  • Collaboration & Team Building
  • Procedural & Product Planning
  • Market Research & New Product Development

Duties

Marketing Strategy Development, Execution & Program Management

  • Work closely with the commercial team and direct manager to increase product penetration through the development of tools and programs that provide a seamless approach to selling value
  • With the support of direct manager, collaboratively identify issues, opportunities and associated strategies within assigned procedural / product areas through frequent conversations and interactions with Customers, sales leadership and account managers.
  • Support and participate in sales meetings, national & regional conferences and events
  • Communicate with field representatives to assure awareness of product changes, pricing changes, new sales tools, corrective measures, etc.     
  • Exhibit a strong sense of urgency for executing strategic plans and achieving product revenue goals
  • Commit to field travel (approximately 15% -25% travel predominantly NA travel, some International travel may be required.

 

Product or Category Leadership & Team Building

  • With the assistance of direct manager, create and support short and long term product /procedural space planning process within assigned areas to achieve corporate goals
  • Begin establishing the ability to win mind share with internal cross functional team members through a collaborative approach to identifying solutions based on data, building excitement and consensus specific to assigned product/procedural area to drive projects forward

 

Procedural & Product Planning

  • With guidance and support from direct manager, collaborate with NA sales and marketing leadership on the development/execution of Plans of Action (POAs) and new product launches including:
    • forecasting and financial planning/business case development
    • market potential/opportunity and target share by product line
    • needs based Customer segmentation
    • value proposition creation
    • competitive analysis
    • reimbursement & GPO / IDN trends
    • strategies to support sales execution
    • product life cycle planning
    • product training
  • Begin the process of identifying Key Opinion Leaders (KOLs) and Key Accounts (KAs) in the OR /medical community 
  • Begin establishing a general understanding of the competitive product marketplace
  • Keep informed on current market trends and sales analysis to sharpen ability to plan, review, adjust and approve product/procedural plans, including the identification of future product development opportunities
  • Working closely with direct manager, understand approach to pricing strategy stewardship within assigned product categories

Market Research & New Product Development

  • Begin providing leadership in all phases of the Stage Gate process making sure to leverage direct manager
  • Provide commercial and clinical Voice of Customer supporting recommendations for NPD based on qualitative and quantitative research.
  • With guidance from direct manager, support cross-functional new product development teams with market objectives when completing documentation, feasibility testing, and risk analysis for new products and line extensions
  • Using Clinical support and direct manager as mentors, participate in product testing with Customers to determine if product meets market needs
  • Participate in planning and preparation for new product launches including forecasting, sales collateral, equipment evaluation requirements, pricing guidelines, and product training.
  • Review industry publications and practices to ensure products meet Customer needs and industry guidelines

Education, Experience, Knowledge & Skills;

  • BA or BS degree in Marketing, Communications or a related field
  • 3+ years of relevant business experience
  • 0-2+ years of experience in Marketing (medical device product marketing experience preferred)
  • Excellent verbal, written and interpersonal skills
  • Fluent in Microsoft Office Applications

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STERIS is a $2B+, publicly traded (NYSE: STE) organization with approximately 12,000 associates worldwide and operates in more than 100 countries.

If you need assistance completing the application process, please call 1 (440) 392.7047. This contact information is for accommodation inquiries only and cannot be used to check application status.

STERIS is an Equal Opportunity Employer.  We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law.  We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.

Req ID:  12923
Category:  Marketing/Communications
City:  Mentor
State:  OH
Postal Code:  44060


Nearest Major Market: Cleveland
Nearest Secondary Market: Akron

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