Job Title:  Senior Product Manager

Req ID:  43559
Job Category:  Marketing/Communications

Des Plaines, IL, US, 60018


At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.

Position Summary

HuFriedyGroup, a STERIS company, is a global leader in the manufacturing of dental instruments and products designed to help dental practitioners perform at their best. Our 10,000-plus products, hand-crafted by highly skilled artisans, are known for their precision, performance, longevity, reliability, and quality. As one of the world’s leading dental instrument and product companies, we continue our commitment to advance dental performance by supporting these products with world-class service, education and peer communities.


The primary focus for the Senior Product Manager is to achieve or exceed revenue and profitability objectives for the assigned product or category. This individual will be responsible for leading the development and implementation of the overall strategy for the assigned product category. The position is a mixture of downstream and upstream marketing with balanced focus on new product development and initiatives centered on marketing & sales strategies and execution.


Marketing Strategy Development, Execution & Program Management

  • Work closely with the commercial team to increase product penetration & utilization through the development of tools and programs that provide a seamless approach to selling 
  • Collaboratively identify issues, opportunities and associated strategies within assigned product areas through frequent conversations and interactions with Customers, sales management, Regional Account Managers, and Clinical Education Managers. 
  • Drive, develop and deliver content used in sales meetings & training, national & regional conferences, events and webinars.
  • Communicate with field Sales team to assure awareness of product changes, pricing changes, new sales tools, corrective measures, etc.


Leadership, Employee Development & Team Building

  • Provide strong leadership to drive short and long-term product /procedural planning process within assigned areas to achieve corporate goals…
  • Select, manage, and develop a team of highly skilled Product Managers and Associate Product Managers (when direct reports are involved).
  • Win mind share with internal cross functional team members through a collaborative approach to identifying solutions based on data, building excitement and consensus specific to assigned product/procedural area to drive projects forward
  • Cultivate and utilize industry relationships to support Instrumentation product category Voice of Customer research and NPD.
  • Maintain cohesive Product Management approach to strategic issues across assigned product categories.


Procedural & Product Planning

  • Collaborate with sales and marketing leadership on the development/execution of action plans and new product launches including:
    • Forecasting and financial planning/business case development
    • Market potential/opportunity and target share by product line
    • Needs based Customer segmentation
    • Value proposition creation
    • Competitive analysis
    • Understanding of market pricing by product line
    • Key issues and trends
    • Strategies to support sales execution
    • Product life cycle planning
  • Drive planning and preparation for new product launches including forecasting, sales collateral, equipment evaluation requirements, pricing guidelines, and product training
  • Identify, establish and maintain productive relationships with Key Opinion Leaders (KOLs) and key customers in the dental community –related to product areas of focus.
  • Demonstrate a robust understanding of the competitive product marketplace.
  • Keep informed on current market trends and sales analysis to sharpen ability to plan, review, adjust and approve product/procedural plans, including the identification of future product development opportunities.
  • Provide pricing strategy stewardship within assigned product categories.


Market Research & New Product Development

  • Provide strong leadership in all phases of the stage gate process
  • Provide strong commercial and clinical voice of Customer supported recommendations for NPD based on qualitative and quantitative research.
  • Support cross-functional new product development teams with market objectives when completing documentation, feasibility testing, and risk analysis for new products and line extensions.
  • Drive planning and preparation for new product launches including forecasting, sales collateral, equipment evaluation requirements, pricing guidelines, and product training. 
  • Review industry publications and practices to ensure products meet Customer needs and industry guidelines.

Required Experience

  • BA or BS degree required, with preference a in Marketing, Communications or a related field
  • MBA or Graduate / Advanced degree preferred
  • 10-15 years of relevant business experience
  • 7+ years of experience in Marketing (dental or medical device product marketing experience preferred)
  • 20-30 % travel domestically and globally

Preferred Experience

  • Dental Hygiene degree, board certification, minimum 5 years of clinical practice experience preferred
  • US and international experience helpful
  • Exhibit a strong sense of urgency for executing strategic plans and achieving product revenue goals
  • Excellent verbal, written and interpersonal skills
  • Fluent in Microsoft Office Applications 





STERIS is a leading global provider of products and services that support patient care with an emphasis on infection prevention.  WE HELP OUR CUSTOMERS CREATE A HEALTHIER AND SAFER WORLD by providing innovative healthcare, life sciences and dental products and services. STERIS is a $5 billion, publicly traded (NYSE: STE) company with approximately 17,000 associates and Customers in more than 100 countries.

If you need assistance completing the application process, please call 1 (440) 392.7047. This contact information is for accommodation inquiries only and cannot be used to check application status.

STERIS is an Equal Opportunity Employer.  We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law.  We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.

The full affirmative action program, absent the data metrics required by § 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location’s HR Office during normal business hours.

Req ID:  43559
Job Category:  Marketing/Communications

Des Plaines, IL, US, 60018

Nearest Major Market: Chicago

Job Segment: Senior Product Manager, Communications, Marketing Communications, Marketing Manager, Operations, Marketing