Job Title:  Senior Product Manager

Position Summary

HuFriedyGroup, a STERIS company, is a global leader in the manufacturing of dental instruments and products designed to help dental practitioners perform at their best. Our 10,000-plus products, hand-crafted by highly skilled artisans, are known for their precision, performance, longevity, reliability, and quality. As one of the world’s leading dental instrument and product companies, we continue our commitment to advance dental performance by supporting these products with world-class service, education and peer communities.

The primary focus for the Senior Product Manager is to achieve or exceed revenue and profitability objectives for the assigned product or category. This individual will be responsible for leading the development and implementation of the overall strategy for the assigned product category. The position is a mixture of downstream and upstream marketing with balanced focus on new product development and initiatives centered on marketing & sales strategies and execution.

Duties

Marketing Strategy Development, Execution & Program Management

• Work closely with the commercial team to increase product penetration & utilization through the development of tools and programs that provide a seamless approach to selling 
• Collaboratively identify issues, opportunities and associated strategies within assigned product areas through frequent conversations and interactions with Customers, sales management, Regional Account Managers, and Clinical Education Managers. 
• Drive, develop and deliver content used in sales meetings & training, national & regional conferences, events and webinars.
• Communicate with field Sales team to assure awareness of product changes, pricing changes, new sales tools, corrective measures, etc.

Leadership, Employee Development & Team Building

• Provide strong leadership to drive short and long-term product /procedural planning process within assigned areas to achieve corporate goals…
• Select, manage, and develop a team of highly skilled Product Managers and Associate Product Managers (when direct reports are involved).
• Win mind share with internal cross functional team members through a collaborative approach to identifying solutions based on data, building excitement and consensus specific to assigned product/procedural area to drive projects forward
• Cultivate and utilize industry relationships to support Instrumentation product category Voice of Customer research and NPD.
• Maintain cohesive Product Management approach to strategic issues across assigned product categories.

Procedural & Product Planning

• Collaborate with sales and marketing leadership on the development/execution of action plans and new product launches including:
  • Forecasting and financial planning/business case development
  • Market potential/opportunity and target share by product line
  • Needs based Customer segmentation
  • Value proposition creation
  • Competitive analysis
  • Understanding of market pricing by product line
  • Key issues and trends
  • Strategies to support sales execution
  • Product life cycle planning
• Drive planning and preparation for new product launches including forecasting, sales collateral, equipment evaluation requirements, pricing guidelines, and product training
• Identify, establish and maintain productive relationships with Key Opinion Leaders (KOLs) and key customers in the dental community –related to product areas of focus.
• Demonstrate a robust understanding of the competitive product marketplace.
• Keep informed on current market trends and sales analysis to sharpen ability to plan, review, adjust and approve product/procedural plans, including the identification of future product development opportunities.
• Provide pricing strategy stewardship within assigned product categories.

Market Research & New Product Development

• Provide strong leadership in all phases of the stage gate process
• Provide strong commercial and clinical voice of Customer supported recommendations for NPD based on qualitative and quantitative research.
• Support cross-functional new product development teams with market objectives when completing documentation, feasibility testing, and risk analysis for new products and line extensions.
• Drive planning and preparation for new product launches including forecasting, sales collateral, equipment evaluation requirements, pricing guidelines, and product training. 
• Review industry publications and practices to ensure products meet Customer needs and industry guidelines.

Required Experience

• BA or BS degree required, with preference a in Marketing, Communications or a related field
• MBA or Graduate / Advanced degree preferred
• 10-15 years of relevant business experience
• 7+ years of experience in Marketing (dental or medical device product marketing experience preferred)
• 20-30 % travel domestically and globally

Preferred Experience

• Dental Hygiene degree, board certification, minimum 5 years of clinical practice experience preferred
• US and international experience helpful
• Exhibit a strong sense of urgency for executing strategic plans and achieving product revenue goals
• Excellent verbal, written and interpersonal skills
• Fluent in Microsoft Office Applications 

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