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Job Title:  Manager, Marketing

Req ID:  23668
Job Category:  Marketing/Communications

Cleveland, OH, US, 44060

Description: 

At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.

Position Summary

STERIS Life Sciences is seeking a results-driven and collaborative Demand Generation Manager to work directly with colleagues in global Sales, Marketing and Product Management to execute campaigns designed to bring awareness and lead the organization’s demand generation of net new business. In this role, you will lead all activities related to promotion and lead generation activities that leverage the STERIS Life Sciences website, Content Management Systems (CMS), Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising and digital marketing. You will promote products and services, generate leads, build brand awareness and provide online Customer support tools for STERIS Life Sciences products and services globally. If this is you, we encourage you to apply!

Duties

STRATEGY

  • Owns STERIS Life Sciences’ digital marketing roadmap from visioning to advocacy and implementation
  • Ensures brand consistency across digital channels
  • Monitors competition and develops differentiated and relevant digital strategies to increase leads and sales opportunities

MANAGEMENT & DEVELOPMENT 

  • Measures and reports engagement KPIs with the goal of delivering ROI
  • Increases knowledge of digital trends, technologies with the aim of enhancing the STERIS Life Sciences marketing technology tools
  • Manages and motivates digital marketing team to achieve goals and invests in professional growth
  • Prepares and manages digital budget for Life Sciences
  • Supervises digital marketing vendors including budget, and vendor performance

PROJECTS AND INITIATIVES 

  • Develops and executes short- and long-term multi-channel campaigns to drive leads and the sales pipeline Manages lead generation and interfaces with marketing and sales operations to encourage business growth
  • Responsible for managing social media accounts
  • Liaises with Product, Marketing and Sales teams to drive global digital initiatives
  • Manages and improves online content with a data-driven approach
  • Improves SEO rankings for Life Sciences website and content

Required Experience

  • Bachelor’s degree in marketing, communications, journalism
  • At least four years related digital marketing experience with CMS, content development, SEO, lead gen and associated marketing digital technologies
  • Two years DEMONSTRATED SUCCESS managing social media
  • Two years managing outside development partners

Skills

  • Strong understanding of usability, marketing technology, competition, and emerging trends
  • Passion for leveraging digital technology including A/B testing strategies and execution across all channels
  • Exceptional communication and interpersonal skills; able to establish a rapport with a variety of personalities to create and strengthen intra-departmental relationships
  • Creative problem solving and strong analytical skills with the ability to multitask
  • Highly organized; time management and attention to detail a must – a proven commitment to follow-through and meeting unforgiving deadlines
  • Proficiency with MS Word, PowerPoint and Excel; Office 360, SharePoint, Photoshop and Adobe Acrobat Pro
  • Ability to manage and train immediate staff and, potentially, staff outside the department, on new or existing web analytic or marketing tools
  • Passion for developing talent, building team skills, and fostering professional growth
  • Versant in Sitecore functionality across key functions (CMS, Campaigns, eMail and List Management, Automation, Profiling, Personalization)
  • Selection and management of vendors with commitment to results and outcomes
  • Ability to travel domestic and international up to 15% annually

#LI-KW1

 

STERIS is a $3B, publicly traded (NYSE: STE) organization with approximately 12,000 associates worldwide and operates in more than 100 countries.

If you need assistance completing the application process, please call 1 (440) 392.7047. This contact information is for accommodation inquiries only and cannot be used to check application status.

STERIS is an Equal Opportunity Employer.  We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law.  We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.

The full affirmative action program, absent the data metrics required by § 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location’s HR Office during normal business hours.

Req ID:  23668
Job Category:  Marketing/Communications

Cleveland, OH, US, 44060


Nearest Major Market: Cleveland
Nearest Secondary Market: Akron

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