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Job Title:  Senior Marketing Specialist - HYBRID ROLE

Req ID:  27531
Job Category:  Marketing/Communications

Chicago, IL, US, 60618

Description: 

At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.

Position Summary

Our dental segment, HuFriedyGroup, enables dental professionals to reduce risk, improve efficiencies, drive compliance, and enhance patient and staff safety. At HuFriedyGroup, we are committed to helping dental professionals perfect their craft and deliver the highest level of care to each patient.

The Marketing and Brand Management department at HuFriedyGroup is a strategic business driver, implementing our company mission and vision across all marketing channels and brand touchpoints.

This position is responsible for developing a comprehensive and integrated approach to driving awareness of HuFriedyGroup products and services by creating marketing programs, campaigns, platforms and communication deliverables that support and enable strategic business objectives and drive profitable growth. This person must have a strong project management orientation and be able to successfully drive multiple projects and campaigns at once. Finally, this person must have a demonstrated capacity to understand data and leverage that understanding to draw conclusions and implement recommendations to improve upon overall marketing effectiveness.

Duties

  • Serves as primary point of contact to assigned business unit as liaison between the product team and brand management. Identifies business unit’s goals, objectives, and revenue targets to in turn develop and execute marketing strategy to achieve desire business results.    
  • Leads and develops the execution of high-impact marketing programs, from start to finish, leveraging internal support and driving collaboration, that strengthen and grow the HuFriedyGroup brand and portfolio of products and services.
  • Leads the development, execution and measurement of audience-focused integrated campaigns and programs to support business objectives and goals.
  • Manages cross-functional teams to drive integration and execute tactical plans.
  • Leads the development of Marketing campaigns and guides creative direction for use in various online channels: email, social media, web/banner ads, search and other tactics for inclusion on earned, owned and paid media including dealer websites and in various other media outlets.
  • Manages campaign timelines, weekly status, review and approval processes; seeks opportunities to maximize efficiencies and management of processes.
  • Works closely with internal and external partners on the creation of promotions, marketing campaigns, launches, etc. that drive business growth.

Duties - cont'd

  • Working in partnership with Design, develops creative briefs and guides creative direction to meet objectives for all marketing and public--facing communications, including print, digital, and video assets.
  • Partners with international teammates to launch products globally.
  • Serves as active member of the Global Marketing Council to ensure connectiveness and resonance of messaging, position and branding on a global brand level.
  • Creates and maintains marketing effectiveness dashboard of key performance metrics and return on investment analysis.  Presents data to key stakeholders, including members of the Dental Executive Leadership team, and recommends actions as appropriate.
  • Participates in yearly planning sessions; Presents options and recommendations to Strategic Business Units.
  • Effectively communicate programs, strategies, expectations and results across the marketing department and within appropriate levels in the organization.

Education Degree

Bachelor's Degree in Marketing or Business

Required Experience

  • Minimum 7 years’ experience in advertising/marketing/product management position, with progressive project responsibilities strongly preferred.
  • B2B experience preferred
  • Proven ability to work independently on information discovery and research projects
  • Proven ability to connect messages to target audiences.
  • Solid understanding of, and experience with, graphic design, printing and production of printed materials
  • Knowledge in the area of data and analysis
  • Excellent creative and business writing skills
  • Proofreading skills required.
  • Strong verbal presentation skills
  • Strong project management and organizational skills
  • Strong analytical and problem-solving skills
  • PC literacy required (Word, Excel, and PowerPoint). Macintosh literacy helpful but not required

*This is an onsite position*

 

STERIS is a leading provider of products and services that meet the needs of growth areas within Healthcare: procedures, devices, vaccines and biologics.  We exist to fulfill our MISSION TO HELP OUR CUSTOMERS CREATE A HEALTHIER AND SAFER WORLD. STERIS is a $3B, publicly traded (NYSE: STE) company with approximately 16,000 associates and Customers in more than 100 countries.

If you need assistance completing the application process, please call 1 (440) 392.7047. This contact information is for accommodation inquiries only and cannot be used to check application status.

STERIS is an Equal Opportunity Employer.  We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law.  We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.

The full affirmative action program, absent the data metrics required by § 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location’s HR Office during normal business hours.

Req ID:  27531
Job Category:  Marketing/Communications

Chicago, IL, US, 60618


Nearest Major Market: Chicago

Job Segment: Branding, Senior Brand Manager, Brand Manager, Channel Marketing, Communications, Marketing