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Job Title:  Senior Digital Marketing Specialist

Req ID:  30370
Job Category:  Marketing/Communications

Chicago, IL, US, 60618

Description: 

At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.

Position Summary

The Marketing and Brand Management department at HuFriedyGroup is a strategic business driver, implementing our company mission and vision across all marketing channels and brand touchpoints. The Sr. Digital Marketing Specialist will work on a variety of projects including supporting the launch of ecommerce and managing the strategy of our digital communities. In addition to being responsible for developing, executing, and measuring success for each of these, the Sr. Digital Marketing Specialist will work with our design team and marketing channel owners while also closely collaborating with cross-functional business stakeholders and outside vendors.

Duties

  • Leverage digital platforms to optimize community interactions, UX, and conversion, identifying new digital tactics and channels to drive traffic, optimizing the website and content for the search engines, and measuring the effectiveness; executing against all channel KPI’s.*
  • Optimize community technology platforms to ensure a compelling customer experience that drives engagement, advocacy, and preference. For example: loyalty & rewards and our recycling program.*
  • Develop specific customer journey maps for the various HuFriedyGroup customer communities that path community members to the next desired action*
  • Manage all digital marketing channels and implement website best practices for the Karl Schumacher website*
  • Recommend and execute site merchandising best practices for optimal conversion.*
  • Identify trends, insights and optimize spend and performance based on key learnings. Manage dashboard creation for all web KPI’s, and translate these data findings into actionable recommendations for campaign performance to be presented to internal teams. Plan, execute, and measure conversion tests.*

Duties - cont'd

  • Brainstorm new and creative traffic & conversion growth strategies. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate*
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Collaborate with various teams across the organization to build processes and GTM calendars, to create merchandising plans, and build an execution plan.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Education Degree

Bachelor's Degree

Required Experience

  • Bachelors degree, preferably in communication, journalism, new media, English, computer science, web design, or related field/equivalent experience
  • 5+ years of proven experience in creating and managing content for websites, and experience with content management systems such as Shopify and Drupal.
  • Proven experience developing online loyalty & rewards and online communities in digital marketing and/or ecommerce company
  • Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns

Competencies

Communication
CUSTOMER ORIENTATION-3.0
Initiative/Leadership
Job Knowledge/Business Acumen
STRATEGIC INFLUENCE-3.0
DRIVING FOR RESULTS-3.0
BUILDING SELF-INSIGHT-3.0
ADAPTABILITY-3.0
INNOVATION-3.0
Decision Making
Teamwork

 

STERIS is a leading provider of products and services that meet the needs of growth areas within Healthcare: procedures, devices, vaccines and biologics.  We exist to fulfill our MISSION TO HELP OUR CUSTOMERS CREATE A HEALTHIER AND SAFER WORLD. STERIS is a $3B, publicly traded (NYSE: STE) company with approximately 16,000 associates and Customers in more than 100 countries.

If you need assistance completing the application process, please call 1 (440) 392.7047. This contact information is for accommodation inquiries only and cannot be used to check application status.

STERIS is an Equal Opportunity Employer.  We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law.  We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.

The full affirmative action program, absent the data metrics required by § 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location’s HR Office during normal business hours.

 

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Req ID:  30370
Job Category:  Marketing/Communications

Chicago, IL, US, 60618


Nearest Major Market: Chicago

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