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Job Title:  Sales Representative

Req ID:  33208
Job Category:  Sales

Birmingham, AL, US, 35222


At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.

Our Healthcare Customers are federally mandated (by Center for Medicare & Medicaid Services or CMS) requiring vendors to have the COVID-19 vaccination or an approved exemption.  There are select Customers who do not accept any exceptions. Unvaccinated Associates may be excluded from working at a Customer site, require routine testing with an approved exemption (if accepted by the Customer) or have limited Customer access impacting their ability to remain employed. Additionally, we may be required to meet state mandates on COVID-19 vaccination, exemptions and/or booster requirements. This position is a Customer-facing role that falls under a state or CMS mandate.

Position Summary

The Inside Sales Representative I has responsibility to manage sales and Customer activities in an assigned territory.  Expected to achieve maximum sales profitability, growth and account penetration within an assigned territory by building relationships, understanding Customer needs, selling repair services and products, and prospecting revenue opportunities.  Responsible for revenue up to $1.5M. 

This role is based at the STERIS IMS Corporate Headquarters in Downtown Birmingham. Learn more about STERIS IMS here!


  • The Inside Sales Representative I has responsibilities to manage sales and Customer activities, in an assigned territory, by contacting them via the telephone, emailing campaigns and Webinar presentations.
  • Expected to achieve a maximum sales profitability, growth and account penetration within an assigned territory by understanding Customer needs building relationships, effectively selling the company’s repair services and products, and strategically prospecting revenue opportunities (approximately 75% of his/her time will be spent prospecting).
  • Revenue responsibility for an average territory is up to 1.5M.
  • Works collaboratively with Product Specialist, on location team, Customer Care, Key Account Team, book it representative, AM1 to identify and close new business.
  • Works effectively with Customer Service Agents assigned to his/her territory, including facilitating introductions with Customers and making sure the Customer Service Agent is aware of individual Customer site protocols as well as unique needs of individual Customers.
  • Required to attend (1) Surgical Device CMS and (1) Flexible Endoscope/ Instrument CMS with approved Customers annually.
  • Responsible for providing the following services to accounts in territory:
  • Quarterly Business Reviews
  • Proactive Maintenance Inspections
  • Departmental Evaluations
  • In-Services
  • 1 CMS in Ft. Lauderdale and 1 in Birmingham per year

Duties - cont'd

  • 1 Instrument University in territory per year
  • Manages a territory, plan sales activities using good time management and prioritization skills
  • Updates the IMS CRM system as required to document Customer information, sales activities, purchase orders, and other information required by the Company
  • Creates and delivers a quarterly business review to senior managers and colleagues
  • Conducts quarterly/annual account reviews with each Customer via webinar or in person if drivable
  • Identifies and quotes new business
  • Plans and conducts regular educational sessions for Customers, via webinar or in person within a drivable territory, including in-service educational sessions, preventative maintenance inspections, inventories and similar activities
  • Collects POs within prescribed time frames so that business can be properly billed
  • Resolves Customer service issues such as tracking down delayed repairs, billing issues, etc.
  • Investigates and resolves more serious Customer service issues, if needed, by working collaboratively with Service partners, and/or escalating as needed.
  • Identifies and pursues opportunities for new business and either close independently or bring in the appropriate resources to maximize changes of winning the business.
  • Obtain and maintain AORN vendor certification, SGNA vendor certification, and/or ISACHHM certification during first year of hire.
  • Develops relationships with chapters of industry groups, and GPOs, within the territory.
  • Required to travel a minimum of one week per month.

Required Experience

  • High School diploma, Bachelors degree preferred
  • Preferred 1+  years successful sales experience (proven track record of achieving goals).
  • Medical device/Service Sales/B to B desirable but not required.
  • Demonstrated knowledge of software (Word, Excel, PowerPoint, CRM)
  • Position may require working vehicle compliant with Company requirements which includes certain levels of insurance (where applicable) and Valid driver’s license with acceptable driving record
  • Must possess working Smart phone (allowance will be provided)
  • No objection to GPS tracking (will be on phone or vehicle)
  • Required to work non standard hours that can vary to meet Customer needs (weekends, evening)
  • Must be willing to take a Sales Caliper Assessment.
  • Required to travels  - up to 25% and overnight.



STERIS is a leading provider of products and services that meet the needs of growth areas within Healthcare: procedures, devices, vaccines and biologics.  We exist to fulfill our MISSION TO HELP OUR CUSTOMERS CREATE A HEALTHIER AND SAFER WORLD. STERIS is a $3B, publicly traded (NYSE: STE) company with approximately 16,000 associates and Customers in more than 100 countries.

If you need assistance completing the application process, please call 1 (440) 392.7047. This contact information is for accommodation inquiries only and cannot be used to check application status.

STERIS is an Equal Opportunity Employer.  We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law.  We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.

The full affirmative action program, absent the data metrics required by § 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location’s HR Office during normal business hours.

Req ID:  33208
Job Category:  Sales

Birmingham, AL, US, 35222

Nearest Major Market: Birmingham

Job Segment: Medical Device Sales, Medical Sales, Sales Rep, Inside Sales, Sales