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Job Title:  Associate Product Manager

Req ID:  18256
Job Category:  Marketing/Communications
Country/Region:  US
State:  AL
City:  Birmingham
Zip:  35222

At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.

Position Summary

The primary focus for the Associate Product Manager position is to achieve or exceed revenue and profitability objectives for the assigned product or category. 


The Product Manager is a product expert and manages (or partners with team) all aspects of cleaning products including: sales, catalog publications, marketing content, field sales support, request for proposal, pricing and sales and operations training for the entire IMS geography. The position is a mixture of downstream and upstream marketing with balanced focus on) new product development and initiatives centered on marketing & sales strategies and execution, including sales support in the field with demos, trade shows and wet-labs.


Working closely with the direct manager, success in this role will be achieved through effective implementation in the following areas:  Marketing Strategy Development, Execution & Program Management, Product or Category Leadership & Team Building, and Procedural & Product Planning.

  • Work closely manager to increase product penetration / win rate through the development of tools and programs that provide a seamless approach to selling value
  • With the support of direct manager, collaboratively identify issues, opportunities and associated strategies within assigned product areas through frequent conversations and interactions with Customers, sales leadership and account managers
  • Support and participate in sales meetings, national & regional conferences and events, field demos, trade shows and wet-labs.
  • Communicate with field representatives to assure awareness of product changes, pricing changes, new sales tools, corrective measures, etc.     
  • With the assistance of direct manager, create and support short and long-term product /procedural space planning process within assigned areas to achieve corporate goals
  • Establish the ability to win mind share with internal cross functional team members through a collaborative approach to identifying solutions based on data, building excitement and consensus specific to assigned product/procedural area to drive projects forward
Duties - cont'd
  • With guidance and support from direct manager, collaborate with NA sales and marketing leadership on the development/execution of Plans of Action (POAs) and new product launches including:
    • forecasting and financial planning/business case development
    • market potential/opportunity and target share by product line
    • needs based Customer segmentation
    • value proposition creation
    • competitive analysis
    • reimbursement & GPO / IDN trends
    • understanding of market pricing by product line
    • key issues and trends
    • strategies to support sales execution
    • product life cycle planning
    • product training
  • Identify Key Opinion Leaders (KOLs) and Key Accounts (KAs) in the OR /medical community –often related to product areas of focus
  • Gain a general understanding of the competitive product marketplace
  • Keep informed on current market trends and sales analysis to sharpen ability to plan, review, adjust and approve product/procedural plans, including the identification of future product development opportunities
  • Working closely with direct manager, understand approach to pricing strategy stewardship within assigned product categories
Education Degree
  • High School Diploma or GED
Required Experience
  • BA or BS degree in Marketing, Communications or a related field preferred
  • 3+ years of relevant business experience
  • 0-2+ years of experience in Marketing
  • Excellent verbal, written and interpersonal skills
  • Exhibit a strong sense of urgency for executing strategic plans and achieving product revenue goals
  • Fluent in Microsoft Office Applications
  • Overnight travel is required, more than 50%




STERIS is a $3B, publicly traded (NYSE: STE) organization with approximately 12,000 associates worldwide and operates in more than 100 countries.

If you need assistance completing the application process, please call 1 (440) 392.7047. This contact information is for accommodation inquiries only and cannot be used to check application status.

STERIS is an Equal Opportunity Employer.  We are committed to equal employment opportunity and the use of affirmative action programs to ensure that persons are recruited, hired, trained, transferred and promoted in all job groups regardless of race, color, religion, age, disability, national origin, citizenship status, military or veteran status, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, genetic information, and any other category protected by federal, state or local law.  We are not only committed to this policy by our status as a federal government contractor, but also we are strongly bound by the principle of equal employment opportunity.

The full affirmative action program, absent the data metrics required by § 60-741.44(k), shall be available to all employees and applicants for employment for inspection upon request. The program may be obtained at your location’s HR Office during normal business hours.

Nearest Major Market: Birmingham

Job Segment: Medical, Program Manager, Product Development, Field Sales, Healthcare, Management, Marketing, Research, Sales